Givenchy Continues Bstroy Partnership with NFT ‘Phygital’ Drop


The Luxury French fashion house, Givenchy, has continued its exciting partnership with disruptive streetwear brand, Bstroy. The latest collaboration features a series of physical goods backed by utility-enabled NFTs.

Through the epic alliance, Givenchy and Bstroy have launched a series of IRL clothing featuring designs by Web3 native art platform, Felt Zine. All in all, dropping 360 individual pieces of clothing that come in 6 different designs. Each is backed with an exclusive limited edition NFT collectible that will unlock a series of holder benefits.

To get involved, collectors must purchase a physical piece of fashionwear through the Givenchy store. After which, the team will email the buyer a link to redeem its digital NFT counterpart. Which will then open the door to additional Givenchy perks and utilities, including gated access to a special membership program set to arrive in 2023.

The collection marks Givenchy’s second foray into the world of NFTs, the first arriving a whole year ago with the Chito collaboration. An interesting digital direction that sees both projects operating through the Aura Blockchain Consortium, an initiative backed by Givenchy parent company, LVMH.

Learn more >> The Ultimate NFT Guide

Want more? Connect with NFT Plazas

Join the Weekly Newsletter
Join our Discord
Follow us on Twitter
Like us on Facebook
Follow us on Instagram

*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

Source link

Leave A Reply

Your email address will not be published.