The PGA TOUR and Autograph, a web3 brand co-founded by Tom Brady, have announced a long-term deal to create a ‘digital collectibles’ NFT platform.
The new platform will allow golf fans to ‘own a token of its storied history.’
The PGA TOUR will work with US-based Autograph to create a digital collectibles platform that pulls from TOUR competition video, data, imagery and other competition-related components.
The NFTs will feature the best PGA TOUR golfers in the world as well as some of their favourite moments from the archives and the current FedExCup Season. Additionally, collectors will have a chance to earn rewards with a wide range of utility, including access to exclusive digital, in-person and onsite experiences, along with other program benefits.
Len Brown, PGA TOUR Chief Legal Officer, and EVP, Licensing, said, “The PGA TOUR is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history.
“The TOUR is continuously looking for innovative ways to engage fans to bring them closer to the game and their favourite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”
Richard Rosenblatt, Co-Founder and Co-Chairman of the board at Autograph, added, “We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league.”
“Over the last year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love across sports, music and entertainment and each other. We look forward to unlocking new potential and offering our community exclusive access to the PGA TOUR team through this partnership.”
Tiger Woods, who sits on Autograph’s Board of Advisors, added, “I’m very excited to be a part of this next chapter with Autograph and the PGA TOUR. Enhancing the golf world with NFTs will create a connection between us as players and the fans.”
Autograph has partnered with a number of sports stars in the past, including Wayne Gretzky, Simone Biles, Tiger Woods, Derek Jeter, Naomi Osaka, Usain Bolt and Tony Hawk, all of whom also serve on the company’s board of advisors.