NFTs let fans of high-end brands get their hands on what was once unattainable — affordable luxury goods. It sounds like an oxymoron, but a host of innovative companies have found ways to make luxury items accessible thanks to Web3. Specifically, premier fashion brands like Balenciaga, Prada, and Gucci offer digital collectibles at a fraction of the price of their real-world designer items, allowing a new wave of fans to connect (and collect).
But the world of Web3 luxury extends well beyond the digital runway. In November 2022, sports car manufacturer Porsche announced its first official NFT collection. Now, in materials shared exclusively with nft now, the Porsche team relayed everything you need to know about the project — the price, utility, mint date, an accompanying airdrop, and more.
Fasten your seatbelt
Each of the 7,500 NFTs in Porsche’s collection will be priced at 0.911 ETH, and they will be available in four waves. Interested? Select individuals can begin participating in the action on January 23 at 9 am UTC-5. A public mint will follow at 4 pm UTC-5.
Here’s what you need to be eligible for each wave:
- Wave 01: Hold a Porsche POAP, partner NFT, and be registered at Porsche’s NFT website.
- Wave 02: Hold a partner NFT and be registered at Porsche’s NFT website.
- Wave 03: Hold a Porsche POAP and be registered at Porsche’s NFT website.
- Wave 04: Be registered at Porsche’s NFT website.
While Porsche says they have plans for future projects, they note that if you mint a digital collectible from this first project, you will become a part of what Porsche calls the “Pioneers Circle.”
As a Pioneer, you will have the chance to co-create Porsche’s Web3 future, get limited edition merch, access unique traits from artists and partners, join a token-gated Discord, and attend virtual and in-person events. Further, Porsche states that there will be one exclusive airdrop for those who mint.
Define your journey
Are you in it for the art? Then this project may be right up your alley. All holders will have the unique opportunity to co-create the final look and feel of their NFT design.
Each Porsche NFT begins as a blank slate — a white Porsche 911 Carrera with an individual license plate. Over the course of several months, holders will be able to tailor their NFT to their personality by choosing between three possible “roads:” performance, heritage, or lifestyle.
In terms of opportunities for customization, there are more than 150,000 possible design combinations with variables spanning different backgrounds, colors, and related design elements. The company notes that there will also be elements of randomization that factor in. Eventually, owners will be able to claim a 3D version of the 2D NFT.
The team notes that the project was structured in this way to allow participants to connect more closely with both the brand and their particular NFT.
“In creating the visual interpretation, we drew on Porsche heritage, typical Porsche elements, and modern lifestyle to put together an exciting set of possible layers in a creative journey,” Lars Krämer, Manager of Innovation and Methods, noted in press materials exclusively shared with nft now. “We leave a certain amount of freedom to the owners so they can let their style and situational mood flow into the visualization,” he added.
For this project, Porsche has partnered with Hamburg-based designer and 3D artist Patrick Vogel. Vogel will create the different design elements of the NFTs and work with user input derived from the initial sale to prepare each NFT as a special 3D asset in Unreal Engine 5.
While some artists might be uncomfortable relinquishing so much control through collaboration, Vogel embraces it.
“Web3 is always about what comes next,” he explained. “You always have this co-creation in mind. It’s different than normal creation in Web2. I love to work with iconic stuff. I love to do really weird art. Colorful, playful. And if Porsche calls you and says, ‘Hey, can you do this?” You say, ‘Of course.’”
Also contributing their artistic skills to the project are Belgian visual artist Vexx, who is responsible for hand-painting the Porsche Vision Gran Turismo, and digital artist Chris Labrooy. Labrooy created the physical “Dream Big” installation at Art Basel Miami.
Building a fully digital environment
The NFT collection is only the start of Porsche’s journey into Web3. The company has expressed interest in eventually bringing the purchasing experience of its luxury products into Web3. Some of these plans are still in flux, but Porsche notes this is by design.
“The core of the project is the community,” said Krämer while speaking at nft now’s The Gateway: A Web3 Metropolis. “We want to get into contact with the community and have co-creation. That’s the goal. I’m looking forward to having the first co-creation session with holders in the future. We can test the designs of the artists in the future and bring you guys together with the artists and our whole team.”