Macy’s Launches New NFTs Ahead Of 2022 Thanksgiving Parade


The American retail brand Macy’s has launched a metaverse experience ahead of the “Macy’s Thanksgiving Day Parade.” The highly anticipated annual holiday event will be this Thursday, November 24.

Macy’s Launches New Metaverse Experience

In a November 21 press release, Macy’s confirmed launching five non-fungible token collections on the OnCyber metaverse platform to celebrate the 96th Macy’s Thanksgiving Day Parade 2022.

The new Parade experience will allow fans to explore virtual galleries in the metaverse alongside the right to select the first digital collectibles from Macy’s Parade Balloon NFT collection.

The metaverse experience will be available on blockchain-powered OnCyber metaverse starting this Thursday, November 24. While commenting about the new metaverse project, Will Coss, the executive producer of Macy’s Thanksgiving Day Parade, remarked:

“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community.”

“Our genesis collection of Parade NFTs last year was so successful that we wanted our digital community to select a native NFT design to be transformed into a real-world Macy’s Parade balloon.”

Macy’s Metaverse Parade Overview

The new metaverse parade will feature the flight of Iconic Macy’s Parade balloons from the nine-decade run of the holiday. Last year, Macy’s launched a similar project featuring these balloons to celebrate Macy’s 95th Parade anniversary.

Macy’s metaverse Parade will allow fans to explore galleries featuring NFTs from the top collection, including Boss Beauties, Cool Cats, Gmoney, SupDucks, and VeeFriends. NFT collectors can mint a virtual gallery pass and receive an OnCyber NFT gallery space, dropping on December 5.

In the meantime, according to the announcement, all proceeds from the NFTs sales will go towards supporting Big Brothers Big Sisters of America (BBBSA), a youth mentoring non-profit organization.


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